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At the end of 2014, Cupsule Research & Development team began to realise the future trend of “Single Serve” coffee and tea products. To produce a suitable single serve coffee and tea, Cupsule has experienced a long period of product exploration.
Based on the analysis of consumer behaviour in Southeast Asia, Cupsule discovered that majority of the consumers prefer to buy large packets of coffee and tea. These products, when off packets, they are hard to be finished in a short time; freshness and aromas affected; difficult to be stored; affecting the warranty of the products, typically on hygiene and safety.
Most importantly, these packaging can cause a waste if the taste is not preferred among the consumers. Although these packaging have price advantage that they are more affordable in the market, they are, at the same time, ruined the consumer experience. This is considered as irresponsible towards our valued customers, market and resources.
Henceforth, after a series of attempts of trying, like small bags, small cans, ready made, instant pack, teabags, hanging bags… not until 2015 when we first came into contact with coffee and tea cupsules, we finally realised the true meaning of “Single Serve”. Compared with other packaging, cupsules are at utmost convenience, easy-to-use and more suitable in today’s fast-paced society.
In regards to the coffee production, a tiny cupsule is flavourful, from Italian coffee to Barista coffee, perfectly fits into consumers’ needs. Furthermore, the advanced technology of nitrogen filling industry helps to preserve the aroma and freshness of coffee.
While in the tea production, the unique extraction technology of a cupsule machine, has effectively and accurately extracted the essence from tea leaves, upgrading an ordinary tea to become multiple infusion tea.
The most amazing part is that, by just pressing “a single button”, consumers can sip a cup of professional made coffee and tea. As we all know, to brew a cup of Italian coffee or a kung fu tea is beyond the capability of an ordinary consumer, fine tools are particularly essential to reach the target of professionalism.
Therefore, despite the current situation in which cupsule has not gained much popularity in Malaysia, Cupsule is willing to invest and explore this field by providing the manpower, resources and financial support. Large-scale production and foreign advanced technology have even imported and introduced to guarantee product stability and quality.
Branding is the idea created by the industrialists, product is the soul of all, while the factory is the place of production.
The story behind Cupsule is to tell the consumers that the real experience of consumers is our main priority. We truly hope that the concept of a fresh single serve beverage can be experienced by majority of consumers.